Comments on: A Social Media Marketing Handbook

By: Eric Tsai

Eric Tsai — Tue, 06 Oct 2009 22:02:23 +0000

Darren,
There is still a lot of question marks around ROI, but for CMOs, agencies and marketers, it’s important to show some kind of financial impact to justify the investment in time, resources and money. Looking forward to second edition, cheers.

By: Darren

Darren — Tue, 06 Oct 2009 21:53:55 +0000

Thanks for checking out our book, and writing an awesome review. We certainly could have delved further into the financial measures of ROI–maybe something for the second edition.

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