Comments on: 5 Keys to Incorporate Social Media in Your Business

By: Eric Tsai

Eric Tsai — Fri, 25 Jun 2010 03:41:03 +0000

Corrinne, Just Google it, and you'll find some good info. Typically you can use free-tools like Hootsuite and Google Analytics to track your social media traffic. Even Facebook has some good tool and ways to track those traffic using Google Analytics. If you work for companies willing to pay for them, try Radian 6, Visible Technologies, Techrigy/Alterian, Buzzmetrics, Scout Labs etc. I believe Microsoft Dynamics CRM and Salesforce also has the capability to track social media data. I suggest you read Web Strategy by Jeremiah Owyang, his blog has all kinds of great information mainly focused on enterprise-level organizations.

By: Corrinne@Web Based CRM

Corrinne@Web Based CRM — Wed, 23 Jun 2010 19:49:48 +0000

How do track the visit from social media?
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By: Eric Tsai

Eric Tsai — Thu, 03 Dec 2009 01:27:33 +0000

Thanks for the feedback.

By: Zygor Guides

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By: Eric Tsai

Eric Tsai — Tue, 27 Oct 2009 20:42:28 +0000

Declan,
Exactly. It all goes back to the issue of trust, the mindset really. It’s the intersection between promises and expectations. Thanks for the comment.

By: Declan

Declan — Mon, 26 Oct 2009 18:48:55 +0000

Eric,

Interesting post, the real good stuff here for me starts in the 10th paragraph. Social is a state of mind in my view and principally a desire to contribute your knowledge and experience to the community you want to join or create. The by-product of this interaction is social capital which can be leveraged into brand awareness, positive WOM and eventual brand take up.

When considering social media, so much time at the outset is focused on calculating social media ROI, finding new sales channels and using an audience to develop products and services and I’m concerned brand owners forget that they have no rights when it comes to engaging with their audience. The audience has the power. If they see that you are being transparent, inclusive and listening they will give you valuable insight into their lives that can fuel NPD and brand development.

Brand owners should be asking what can we do to enhance the lives of our audience. Anything else the brand gets beyond this is within the gift of the audience.

By: Eric Tsai

Eric Tsai — Tue, 29 Sep 2009 05:57:37 +0000

Stacey,
Thanks, appreciate it.

Lee,
Poorly run companies tend to focus on operations rather than strategic initiatives it’s a fine balance between sustaining and driving a business.

Ted,
Thanks for the comment.

Chris,
Good point but keep in mind that pushing creates awareness, when someone pushes back you need to be ready for the interaction even if it’s not about your product. Knowledge transfer and availability is key to assist those ready to buy and provide value for those not yet ready but looking for information.

By: Chris Glennon

Chris Glennon — Mon, 28 Sep 2009 17:19:39 +0000

Manufacturers should consider aggregating relative social network information about their product and ‘pushing’ it to their distribution points. Having the latest real time social network information at the distribution point engages and increases customer interaction leading to increased sales.

Chris Glennon
SmartSymbols Interactive Technologies
http://www.SmartSymbols.com
LinkedIn: http://www.linkedin.com/groupRegistration?gid=1988698
Twitter: http://www.twitter.com/smartsymbols

By: Ted Simon

Ted Simon — Sun, 27 Sep 2009 00:02:47 +0000

Great post, Eric. Enjoy reading your insights and perspective. You consistently hit the nail on the head. Keep up the great work!