Comments on: How the Social Web is Redefining Community and Brand Legitimacy

By: Josh@Inexpensive Web Design

Josh@Inexpensive Web Design — Wed, 28 Apr 2010 06:08:06 +0000

I’m new to the whole social web ideology, but I’m a big proponent of the shift that’s it causing in the way that some companies do business. It’s nice to be able to actually participate in community discussions around a particular company and get feedback from them as well. This way they are more focused on their consumers and we can provide them with the information that they need to develop stronger consumer connections.

By: Eric Tsai

Eric Tsai — Tue, 20 Oct 2009 05:53:00 +0000

Update 1: 10/19/2009 oOne months after my post on Facebook users, Mark Zukerberg announced on September 15, Facebook has over 300 million users now.

By: Eric Tsai

Eric Tsai — Mon, 07 Sep 2009 20:11:18 +0000

Nigel,
Thanks, yes you may not own the conversation but you do own your business to make changes if you wish to improve.

Andrew,
Yap, marketers are in the business of adding value to customers brand delivering the brand promise; not in the cognitive pull of communication and persuasion business. social media is a tool that aligns with strategy an as always, tools change more often than strategy.

By: Andrew Ballenthin

Andrew Ballenthin — Fri, 04 Sep 2009 10:50:06 +0000

Hi Evan, lots of great points. A few thoughts to consider, social media is definitely an empowerment tool for the masses to participate with or without a brand’s consent. However, if your recall during the dot.com days statements were made, “if you don’t have a website you’ll be out of business, we don’t believe in old economic this is a new economy and new model of business, people will change their buying habits and the masses will have the goods brought to their door”.

A decade later we see an integration of online with offline. We see there have been definite shifts in consumer buying patterns in certain parts of the world (many countries that have low internet usage as a percent of population haven’t shifted as much as North America and Europe) and social media definitely has brought much change to the masses.

We thought during the dot.com era every business would have a website. Today only some 60% of US businesses do have sites and many are outdated. In countries like Thailand, India, China, Russia and Africa the total percentage of companies that have websites is far less. The forecast that websites would change the world did happen but not to the pervasive measure envisioned.

The challenge for people specializing in this field is to take a very wide look and appreciate that while they are agents of change sweeping statements about all businesses and all people should be made with care. The dot.com era was a huge learning curve that showed us what can appear to be a truth and dominate front pages of the news can within a day, a year or a decade simply just blend into the fabric of an improved society that caries on.

As a marketng professional I’m a huge advocate of social media and have spent hundreds and hundreds of hours practicing, researching and sharing. But I’m also an advocate that when we look back in five years change may not take place on a global level the way we expected… or maybe it will, change is definitely in the air.

By: Debt Settlement Program

Debt Settlement Program — Thu, 03 Sep 2009 11:29:28 +0000

Apologize for my bad english, I over its a gracious hell of your writing. Famously I organize faced alot of difficulties in this condition but your article discretion definately escape me in future. Offer You

By: Ted

Ted — Tue, 18 Aug 2009 02:02:16 +0000

Congratulations Eric! Our selection committee compiled an exclusive list of the Top 100 Branding Blogs, and yours was included! Check it out at http://thedailyreviewer.com/top/Branding

You can claim your Top 100 Blogs Award Badge at http://thedailyreviewer.com/pages/badges

Cheers!

By: Nigel Cliffe

Nigel Cliffe — Sat, 15 Aug 2009 15:37:21 +0000

Eric, you are right,social networks see no boundary or limitation, ‘us’ people or corporations. The beauty of this Evan is that if corporations don’t play to the new rules they will decline to the point of obsolescence. This, if you like, is where the ‘people’ take control again. But for those corporations that display the right values, then they too will be successful. If this were not the case, where would you draw the line between an individual, a small group, a small org, a large corp, government….? I, for one, want to see the world improved by social media wealth, for the betterment of us all….

By: Twitted by myreactiveone

Twitted by myreactiveone — Fri, 14 Aug 2009 09:21:11 +0000

[...] This post was Twitted by myreactiveone [...]

By: Eric Tsai

Eric Tsai — Thu, 13 Aug 2009 18:48:13 +0000

Evan,
Social capital is about connections regardless who’s use them as long as people feel they can benefit from them, let it be used for business or personal, it’s networking. Social media enables fluidness and transparency and should benefit us the consumers in the long run. Perception is reality and can be very subjective, everyone is entitled to their opinions but that doesn’t mean they’re right. Corporations may need to work extra hard to earn your trust back

Claude,
Social networks bring people together from all levels, the power is within the number as I’ve mentioned. If the corporations want to use it they need to change the way they do things to foster true relationship with the masses; we’re not longer accepting information pushed upon us, there is a shift in giving everyone a louder voice.

By: Claude

Claude — Thu, 13 Aug 2009 18:15:19 +0000

I tend to agree with Evan
Social networks are us ordinary people
and I see a tendency for more and more corporation using
social networks