Comments on: 3 Keys to Improve Your Brand in Social Marketing http://designdamage.com/blog/index.php/200907/3-keys-to-improve-your-brand-in-social-marketing/ Brand Strategy for Social Influence Marketing Thu, 11 Mar 2010 21:19:33 -0800 http://wordpress.org/?v=2.9.2 hourly 1 By: Eric Tsai http://designdamage.com/blog/index.php/200907/3-keys-to-improve-your-brand-in-social-marketing/comment-page-1/#comment-302 Eric Tsai Sun, 18 Oct 2009 05:26:57 +0000 http://designdamage.com/blog/?p=1277#comment-302 Paula, It does but you also need to provide value, there has to be a reason why your brand is at the top of mind, honesty allows you to compete it's not an advantage. Thanks for the comments. Paula,
It does but you also need to provide value, there has to be a reason why your brand is at the top of mind, honesty allows you to compete it’s not an advantage. Thanks for the comments.

]]> By: Paula from Affiliate Blog Online http://designdamage.com/blog/index.php/200907/3-keys-to-improve-your-brand-in-social-marketing/comment-page-1/#comment-301 Paula from Affiliate Blog Online Sun, 18 Oct 2009 05:00:54 +0000 http://designdamage.com/blog/?p=1277#comment-301 Great article - I just tweeted it. Those Nielson stats are an eye opener to say the least. I think being honest and upfront makes a huge difference in your credibility and keeps people coming back. Great article – I just tweeted it. Those Nielson stats are an eye opener to say the least.

I think being honest and upfront makes a huge difference in your credibility and keeps people coming back.

]]> By: Eric Tsai http://designdamage.com/blog/index.php/200907/3-keys-to-improve-your-brand-in-social-marketing/comment-page-1/#comment-232 Eric Tsai Mon, 07 Sep 2009 20:20:47 +0000 http://designdamage.com/blog/?p=1277#comment-232 Keller, Thanks, it's a nice tool to help deliver your brand promise. Keller,
Thanks, it’s a nice tool to help deliver your brand promise.

]]> By: whatawebsite http://designdamage.com/blog/index.php/200907/3-keys-to-improve-your-brand-in-social-marketing/comment-page-1/#comment-159 whatawebsite Thu, 30 Jul 2009 04:00:37 +0000 http://designdamage.com/blog/?p=1277#comment-159 "What A Great Branding Post" - thanks Eric, I came across you and your blog through Keller of <a href="http://www.fresheventure.com" rel="nofollow">http://www.fresheventure.com</a> ... which is a site that I'd highly recommend to anyone who, like me, is just starting out in blogging. Anyway, she keeps pointing me in the right direction (e.g. here) - and I keep climbing up a steep but very interesting learning curve! Best wishes from Hamburg, Will<br>P.S. Will gladly tweet & stumble this great info/presentation for you ... “What A Great Branding Post” – thanks Eric, I came across you and your blog through Keller of http://www.fresheventure.com … which is a site that I'd highly recommend to anyone who, like me, is just starting out in blogging. Anyway, she keeps pointing me in the right direction (e.g. here) – and I keep climbing up a steep but very interesting learning curve! Best wishes from Hamburg, Will
P.S. Will gladly tweet & stumble this great info/presentation for you …

]]> By: Keller Hawthorne http://designdamage.com/blog/index.php/200907/3-keys-to-improve-your-brand-in-social-marketing/comment-page-1/#comment-157 Keller Hawthorne Mon, 27 Jul 2009 16:44:04 +0000 http://designdamage.com/blog/?p=1277#comment-157 It's perfect timing that you just wrote this post! I set up several social networks back in April in preparation for my blog launch. I added a couple photos and a quick bio and that was about it. I didn't realize the possibilities at the time.<br><br>Social media is incredibly powerful, but it must be utilized effectively. My reasons for creating my social networks have changed from just being available to be followed to creating another channel of communication through which I can continue to build trust and relationships with my blog readers.<br><br>Excellent post! I tweeted and stumbled it. It's perfect timing that you just wrote this post! I set up several social networks back in April in preparation for my blog launch. I added a couple photos and a quick bio and that was about it. I didn't realize the possibilities at the time.

Social media is incredibly powerful, but it must be utilized effectively. My reasons for creating my social networks have changed from just being available to be followed to creating another channel of communication through which I can continue to build trust and relationships with my blog readers.

Excellent post! I tweeted and stumbled it.

]]> By: designdamage http://designdamage.com/blog/index.php/200907/3-keys-to-improve-your-brand-in-social-marketing/comment-page-1/#comment-154 designdamage Wed, 22 Jul 2009 02:51:20 +0000 http://designdamage.com/blog/?p=1277#comment-154 Zemalf,<br>It's not that different, online socializing in some ways is mimicking how we engage in person face-to-face. There is just a lower barrier to entry to spark interactions enabling more people to socialize but its much harder to build authentic intimacy. Zemalf,
It's not that different, online socializing in some ways is mimicking how we engage in person face-to-face. There is just a lower barrier to entry to spark interactions enabling more people to socialize but its much harder to build authentic intimacy.

]]> By: Zemalf http://designdamage.com/blog/index.php/200907/3-keys-to-improve-your-brand-in-social-marketing/comment-page-1/#comment-147 Zemalf Fri, 17 Jul 2009 13:12:46 +0000 http://designdamage.com/blog/?p=1277#comment-147 Excellent advice and analysis you have here. I'm looking at social media and networking as form of friendship. I ask myself: would I honestly recommend this to a (close) friend, thinking that she would benefit from it.. If the answer is no, I can't recommend it. On the other hand, if I personally find something interesting, I like to tell about that, so the people on my network can see who I am.<br><br>I like the last part about transparency as that and honesty has always been important to me, not just in social marketing but in "real life" too. And that's what it's all about - looking at these social network services like social networks, your family, friends - and so many seem to forget this. Even if the interaction happens mostly online, in a digital form, it's not that different from non-digital socializing, is it? Excellent advice and analysis you have here. I'm looking at social media and networking as form of friendship. I ask myself: would I honestly recommend this to a (close) friend, thinking that she would benefit from it.. If the answer is no, I can't recommend it. On the other hand, if I personally find something interesting, I like to tell about that, so the people on my network can see who I am.

I like the last part about transparency as that and honesty has always been important to me, not just in social marketing but in “real life” too. And that's what it's all about – looking at these social network services like social networks, your family, friends – and so many seem to forget this. Even if the interaction happens mostly online, in a digital form, it's not that different from non-digital socializing, is it?

]]> By: designdamage http://designdamage.com/blog/index.php/200907/3-keys-to-improve-your-brand-in-social-marketing/comment-page-1/#comment-144 designdamage Fri, 17 Jul 2009 05:19:53 +0000 http://designdamage.com/blog/?p=1277#comment-144 Valeria,<br>I agree, time will tell how viral it'll be and if it's sustainable.<br><br>dragan mestrovic<br>thanks, it's basically utilizing the same marketing strategy with a new tool.<br><br>Michelle,<br>Yes, the trick is finding the "right" opportunity and timing to connect.<br><br>Evan,<br>I think getting traffic is a marketing tactic (part of a brand strategy), it'll come over time if you're consistent with your brand, taking ownership of your channel. And it's not as important if they're of low quality, that's why email marketing have such low conversion rates. Valeria,
I agree, time will tell how viral it'll be and if it's sustainable.

dragan mestrovic
thanks, it's basically utilizing the same marketing strategy with a new tool.

Michelle,
Yes, the trick is finding the “right” opportunity and timing to connect.

Evan,
I think getting traffic is a marketing tactic (part of a brand strategy), it'll come over time if you're consistent with your brand, taking ownership of your channel. And it's not as important if they're of low quality, that's why email marketing have such low conversion rates.

]]> By: evanhadkins http://designdamage.com/blog/index.php/200907/3-keys-to-improve-your-brand-in-social-marketing/comment-page-1/#comment-141 evanhadkins Thu, 16 Jul 2009 18:23:18 +0000 http://designdamage.com/blog/?p=1277#comment-141 Well, maybe maybe not.<br><br>I think I'm trusted by my readers because I provide good content (but everyone thinks that don't they).<br><br>My guess is that a big part of the story is a popularity contest - everyone wants links from the popular bloggers. Which makes them more popular and so on. Transparency and feedback are important - but I think they are important once you have traffic, not as a way of getting lots of traffic. Well, maybe maybe not.

I think I'm trusted by my readers because I provide good content (but everyone thinks that don't they).

My guess is that a big part of the story is a popularity contest – everyone wants links from the popular bloggers. Which makes them more popular and so on. Transparency and feedback are important – but I think they are important once you have traffic, not as a way of getting lots of traffic.

]]> By: Michelle http://designdamage.com/blog/index.php/200907/3-keys-to-improve-your-brand-in-social-marketing/comment-page-1/#comment-139 Michelle Thu, 16 Jul 2009 14:54:34 +0000 http://designdamage.com/blog/?p=1277#comment-139 It is about getting the right message out to the right people. People are key and this article shows just that. Great visuals and advice! It is about getting the right message out to the right people. People are key and this article shows just that. Great visuals and advice!

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