Comments on: Why You Should Always Be True to Your Brand

By: designdamage

designdamage — Tue, 14 Jul 2009 01:49:54 +0000

David,
What a lot of marketer (including myself in the past) is that tactics can get results fast but it won't last long. It's through consistency to demonstrate your true intent that will help you to drive the overall strategy. And understanding your audience is an ongoing task, people change for different reasons but if you're able to do what you said you will do, you will make the right impression that sticks.

By: Evan

Evan — Mon, 22 Jun 2009 09:25:08 +0000

Am in the process of doing this – as much as I can with a small readership anyway.

Thanks Eric

By: designdamage

designdamage — Mon, 22 Jun 2009 07:11:06 +0000

Remember to test them on your audience, like a survey you don't know what you'll get until you receive feedback.

By: David

David — Sun, 21 Jun 2009 08:51:17 +0000

Hi Eric. Nice post. Especially like the quote "Strategy without tactics is the slowest route to victory..." Agree that in today's world, strategy and value proposition are more important than ever. Here's a post on developing a value proposition. As you say, it all begins with understanding your audience.

By: Evan

Evan — Thu, 18 Jun 2009 20:21:20 +0000

I sell information products (eBooks and email courses) online. They help you have less stress and more joy in your life. Why are mine different? Because I focus on authenticity. What this means for you is: I guide you to find your own answers – I don't just give you my answers or a recipe to follow. My products show you the process of finding your own answers. This means that you gain more control over the levels of stress and joy in your life.

Thanks for this post, coming up with the above paragraph was valuable for me.

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